Perhaps you’ve seen the 30-second television commercial included above. In it, a child’s voice, describing what it’s like to experience an asthma attack, says, “I feel like a fish with no water.” The voice-over plays while an actual fish out of water struggles to breathe.
The ad was produced by the U.S. Environmental Protection Agency, which insists that “no fish were harmed during the making of this public service announcement. Fish handlers were present at all times during the shoot to manage the care and well being of the fish on hand.” That same language appears on the website to which viewers are directed, noattacks.org.
The EPA’s claim that “no fish were harmed” is as absurd as it is insulting. The fish in the ad is struggling to breathe. That’s the whole goddamned point.
The creeps behind the PSA tortured a fish to show people what it’s like to struggle for breath and then hid behind a pile of total nonsense.
Obviously, the heartless bastards who created the ad weren’t about to film and show a child having an asthma attack. They chose instead to cause another species to suffer, needlessly, and for that they ought to be ashamed. The very inclusion of the above-mentioned disclaimer is an acknowledgment of exploitation. The language itself is an outright lie. The fish in the commercial certainly isn’t acting — which begs this question: Why didn’t the folks who made the PSA simply hire an actor?