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Monitor the Transport of Brussels Sprouts, Leave Fish Alone

The folks at Verizon would like us to thank them for saving lives.

“Right now we’re working with food processors and engineers to help make food safer,” the company’s internet of things Product Development Manager Jennifer Gibbings is quoted as saying on the company’s website.

The gist of Verizon’s ad is that the company has developed technology that monitors environmental conditions along the supply chain. This is of no use to animals who are killed for food.

In the ad, a public health inspector named Nadia White says, “The moment a fish is pulled up from the water, it’s a race against time. And keeping it in the right conditions is the best way to get that fish to your plate safely.”

White’s comments come first as a voice-over, as we see fish being hauled from their home and dumped onto ice, then on screen, as White prepares to eat sushi.

“3,000 Americans die each year from food-borne diseases,” the ad’s graphics tell us. “The more everyone knows, the better.”

I agree.

Leaving fish alone is the best way to ensure that they’re living their lives safely. (And since we don’t refer to an individual human as “it,” let’s not refer that way to a member of another species.) 

“Estimated U.S. per capita consumption of fish and shellfish was 15.5 pounds (edible meat) in 2015,” according to government statistics. That’s nearly five billion pounds, total — a breathtaking number of marine animals killed each year for food.

Dennis Woloshuck, the captain of a marine hunting vessel called the Ocean Venture, says in the Verizon ad, “I catch all this amazing, beautiful fish, and once it’s out of my hands, I have no control over what happens to it.” (Again with the “it.”)

Leaving fish alone is the best way to ensure that they remain amazing and beautiful.

The folks at Verizon tell us, by way of the ad’s graphics, “We don’t wait for the future. We built it.”

Leaving fish alone is the best way to ensure that they have a future.

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